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What’s Your Compelling Competitive Advantage?

Today Ryanair announced a $15.6 B order for 175 new version Boeing 737s.  I listened to an interview on CNBC with the very successful Michael O’Leary, CEO of Ryanair.  As he described why he made this purchase.  It all came down to one simple thing: the value of 9 seats. “Look at the economics of […]